Bruker: from complex science to clear corporate story
Bruker BioSpin needed help telling their scientific story in a way that sticks, especially in the niche of preclinical imaging solutions for fields like oncology and neurology. Precision and clarity were both key. Enter: Umbau.
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Approach
With deep knowledge of molecular imaging and healthcare, we:
- Dove into the content: to build a logical narrative aligned with both internal goals and external messaging
- Pushed creative limits: working within a strict international brand guide, we made room for visual flair
- Offered flexibility: the sales team can now tailor the presentation without compromising design integrity
And beyond the slides, we created a group-wide animation video that unified Bruker and its two subsidiaries under one all-in-one value proposition.
Results
- Sharp corporate presentation that balances scientific depth with business impact
- Transparent process and fast turnaround for a global team
- Strategic content tool that strengthens Bruker’s market position
Where Umbau made the difference
Our sector knowledge, strategic thinking, and creative execution set us apart.
- Scientific clarity: we knew the content and translated it into sharp visuals
- Balance of science and story: we found the sweet spot between precision and persuasion
- Impactful communication: we made the complex simple, and the technical accessible