Simplify
complexity

Proud of our recognition
as promising newcomer
at Agency of the Year awards 2025

Powerful marketing for complex stories. At Umbau, we turn complexity into clarity — with a and . Backed by marketing and business expertise, driven by partnership. Nice to meet you!

Proud of our work
What we do

Turning complexity into clarity

From distinctive marketing strategies to campaigns with impact — or simply the extra expertise you need. At Umbau, we offer the marketing skills you need, precisely when you need them.

Daar komen wij naast je staan: structuur, de juiste vragen, keuzes, en die lijn doortrekken tot in campagnes, content, design en resultaat.

Think

We sharpen your market, message & positioning

Think

Create

We turn strategy into
concepts and visibility.

Create

Grow

Smart go-to-market strategies for long-term growth.

Grow

Strengthen

We don't just build for our clients, we build with them. 

Strengthen
How can we Umbau your company
Sounds familiar?

We know your
‍challenges like no one else.

Let's talk
Voor wie we werken

Voor bedrijven die
niet in één zin passen.

In ICT. Industrie. Healthcare. Overheid. Consultancy.
Maar vooral in organisaties waar veel kennis, nuance en ambitie samenkomen.

Waar producten technisch zijn.
Waar verschillende stakeholders mee aan tafel zitten.
Waar het verhaal wél sterk is, maar nog niet scherp genoeg naar buiten komt.

‍Daar voelt Umbau zich thuis.

‍We duiken in de inhoud, brengen structuur en bouwen verder op wat er al is. Tot complexe expertise verandert in marketing die helder, relevant en overtuigend wordt.

Niet omdat complexiteit mooi klinkt.
Wel omdat er vaak net daar het meeste te winnen valt.

Hoe kunnen we jouw bedrijf umbau'en?
Graphic designer at Umbau develops designs for marketing campaigns.
The Umbau creative team is working together on content and design for a campaign.
Umbau marketing expert talking by phone about a strategic project.
B2B marketer at Umbau develops strategies for online and offline communication

We’re true professionals, and great to work with. Pinky promise!

Proud of what we do!

From niche players to corporates, from start-ups to governments, from technical products to complex services — we’ve helped ambitious, out-of-the-box projects tackle their marketing challenges with confidence and creativity.

We ♥ challenges
A hand holding a document titled “How will you handle data & AI as a local policymaker?”, featuring a visual of AI technology. The flyer includes partner logos and the date “26 September 2024”.
Content marketing
Expertise as a service

TomorrowLab: Strategic marketing support for future-driven growth

TomorrowLab helps businesses and governments make forward-looking choices. With Umbau’s support, they translated their strategic innovation expertise into a clear digital positioning and a scalable content engine that resonates with key audiences.
Campaign visual for Be.well.pro, including the Well-being Compass, Giovanni the mascot, and NFC brochure.
Grafisch ontwerp
Social media campagne

FPS Public Health – Be.well.pro: More than just a survey

Umbau helped transform a government questionnaire into a nationwide movement for mental well-being in the care sector.
Visually engaging and strategically structured sales presentation for Bruker, creatively elevated within strict international branding.
Corporate communication

Bruker: from complex science to clear corporate story

We translated Bruker’s complex product line into a sleek sales presentation and an animated video that introduced their group offering to the market.

Fier op ons werk!

Van nichebedrijven tot corporates, van start-up tot overheid, van technische producten tot complexe diensten: we hebben al heel wat ambitieuze en niet-alledaagse projecten begeleid met hun marketinguitdagingen.

→
Campaign visual for Be.well.pro, including the Well-being Compass, Giovanni the mascot, and NFC brochure.

FPS Public Health – Be.well.pro: More than just a survey

Umbau helped transform a government questionnaire into a nationwide movement for mental well-being in the care sector.

Bekijk de case ↗
→
Fresh and dynamic campaign visual for the OVAM Ecodesign Awards, targeting young designers.

OVAM – Ecodesign Award: from competition to inspiring platform

Umbau gave the Ecodesign Award a bold new look, using AI-inspired storytelling and student-focused content to boost engagement.

Bekijk de case ↗
→
Strategic sales & marketing support for AE, by Umbau, including clear positioning, a brand-new website, and powerful content.
Lead gen

AE: making complex expertise clear, alongside the marketing team

Umbau supported AE’s marketing team with strategic guidance, content and creative delivery. Explore the collaboration and AE’s own feedback.

Bekijk de case ↗
→
Mockup video of Partena Professional on screen, created by Umbau for a dynamic and professional brand identity.

Partena: effective B2B communication with impact

Umbau empowered Partena with a compelling B2B narrative via video, sales presentations, and targeted direct mail.

Bekijk de case ↗
→
Visual snapshot of Nova Reperta's employer branding and marketing campaigns.

Nova Reperta: A boutique consultancy that stands out

With Umbau as embedded partner, Nova Reperta sharpened its brand, improved recruitment and enhanced visibility.

Bekijk de case ↗
→
Strategic communication for Vinçotte by Umbau, highlighting trust, expertise, and safety.

Vinçotte: turning technical know-how into trust

Vinçotte strengthened its positioning and recruitment strategy through a visual translation of their technical expertise, supported by powerful lead generation content and razor-sharp employer branding.

Bekijk de case ↗
Umbau's professional marketers and designers at work in an inspiring environment.
Who we are

Um-what? Umbau.

In a world full of noise and clutter, we choose clarity. We turn complexity into a strategy that works — and execution that delivers.

Our name says it all: Umbau means transformation. Not a blank slate, but building on what’s already there. We strengthen, sharpen and elevate your marketing — making it more relevant, more focused and more powerful.
‍
We’re right there beside you.

Who are we
Sleek and modern workplaces in the Umbau office, designed for creativity and collaboration.
Umbau-logo als 3D-wandbord op kantoor
A creative workplace with light, open spaces and inviting interiors at Umbau.

Illuminating insights.

All insights
Umbau event Side by Side: Een event waar we drie sterke stemmen van AE, Q8 en Stad Mechelen samenbrachten: vanuit overheid, bedrijfsleven en merkcommunicatie.

Side by Side: 5 inzichten over marketing, sales & communicatie in een wereld die altijd aanstaat

Bernard and Charlotte from Umbau working on a B2B marketing strategy at their laptops, focused on translating complex communication into clear results.

What is the best B2B marketing agency in Belgium?

A shift from short-term activation to sustainable B2B marketing strategy.

Why you should move beyond activation and campaigns in B2B marketing