A bright new direction for Brandweerzone Rivierenland
Brandweerzone Rivierenland went through a major transformation: merging fire stations, reorganizing teams, and redistributing equipment. Not surprisingly, this triggered uncertainty and resistance among firefighters and unions alike. The big question: how do you get everyone on board with a disruptive reform plan like Stroom 15?
.png)
Approach
Umbau transformed a technical policy document into a powerful and accessible story. We distilled the essence of Stroom 15 and made the what and why crystal clear.
- Clear policy communication: we translated complex changes into easy-to-digest, relatable message
- Visual storytelling: we crafted a recognizable identity that emphasized team spirit and firefighter pride
- Engaging content creation: including a website and animated video that made the key changes visually clear
- Employer branding & recruitment: we built a targeted campaign to attract new talent, rooted in the Stroom 15 vision
Results
We didn't just explain the policy. We sparked understanding.
- Buy-in achieved: resistance gave way to engagement
- Emotional connection built: we tapped into the pride and purpose of the firefighting community
- Long-term impact: our visuals and messaging became the foundation for ongoing recruitment and employer branding
Hide images in the CMS (uncheck the switch)
Where Umbau made the difference
We brought clarity,emotion, and unity to a tough transition. By tuning into the human side of thestory, we helped build support, inspire pride, and give fire service reform apowerful voice.