Vinçotte: turning technical know-how into trust
For over 150 years, Vinçotte has stood for safety and technical mastery. Every day, 2,000 experts carry out industrial inspections and certifications. But how do you make all that expertise clear and compelling for both talent and clients?
Approach
As Vinçotte’s lead agency, Umbau crafted a full content strategy, from newsletters and blogs to website content and employer branding.
- Positioning & HR support: we translated complex expertise into visuals for job fairs and recruitment
- Recruitment visuals & strategy: we created high-impact visuals for targeted performance campaigns
- Lead generation & emailcampaigns: strategic content to attract quality leads
- Technical content production: we interviewed clients and in-house experts, from nuclear power to high-voltage installations
Results
- Employer branding that works: with a powerful and consistent visual identity
- Leadgeneration that delivers: thanks to smart content that speaks to decision-makers
- A long-term content strategy: reinforcing Vinçotte’s leadership in safety and expertise
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Where Umbau made the difference
We turned Vinçotte’s technical accuracy into a visual, digestible story that appeals beyond engineers, reaching key decision-makers and future employees alike.