Arval: Creative power for effortless mobility

Arval, BNP Paribas Group’s leasing company, helps businesses and individuals move forward with confidence. But to stay focused on mobility, they needed a creative partner who could keep their communication sharp, consistent, and always on-brand. Umbau stepped in as their all-inclusive creative team, delivering everything from brochures to campaign visuals, all within BNP Paribas’ strict brand framework and co-branding requirements.
Klant
Arval - BNP Paribas Group
Sector
Finance
Tags
Expertise as a service
Grafisch ontwerp
Striking campaign visual for Arval, created by Umbau, with consistent co-branding for BNP Paribas.

Approach

Umbau developed strong and recognizable campaign visuals that conveyed Arval’s core value of effortless mobility. We operated within the tight brand constraints of BNP Paribas, while still delivering a distinctive visual identity that resonated with Arval’s audience.

To ensure maximum efficiency, we standardized all creative outputs — from brochures and catalogs to banners, one-pagers, posters, and digital assets. This standardization ensured consistency across B2B and B2C segments. With turnaround times under 24 hours, our team became a reliable and agile extension of Arval’s internal marketing operations.

Results

Our partnership with Arval delivered fast, flexible, and consistent creative support. With delivery speeds of less than 24 hours, we became an essential resource, ensuring every action, promotion, or branding piece was ready on time and on budget. Thanks to this agile collaboration, Arval was able to reach its target audiences with clear, professional, and high-impact communication.

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Where Umbau Made the Difference

Umbau stood out by combining strategic insight with hands-on creativity. We mastered bilingual delivery and flawlessly executed co-branded materials with automotive partners. By working as an embedded team, we ensured there were no delays, no quality compromises, and no missed opportunities. We made creativity move as fast as Arval’s promise of mobility.