Nova Reperta: A boutique consultancy that stands out

In a market dominated by large consulting firms, Nova Reperta focuses on a strong company culture and delivering high-impact projects. Their challenge? Increasing visibility, reinforcing their unique positioning, and attracting top talent. As their strategic marketing partner, Umbau supports their growth without compromising their authentic identity.
Klant
Nova Reperta
Sector
Consultancy
Tags
Employer branding
Content marketing
Visual snapshot of Nova Reperta's employer branding and marketing campaigns.

Aanpak

Umbau acts as Nova Reperta’s extended marketing team, supporting them in day-to-day marketing, corporate communication, and lead generation. We work directly with the managing director and take full ownership of their marketing operations.

Our role includes:

  • Strategic positioning: We refined Nova Reperta’s brand identity and developed a consistent tone of voice: playful, intelligent, and accessible.
  • Ongoing marketing support: From weekly marketing reviews to campaigns and content creation, we ensure Nova Reperta remains visible to the right audiences.
  • Simplifying complexity: Consulting is about strategic insights, but these must also be understandable and actionable for client employees. Nova Reperta relies on Umbau to translate abstract theories into clear, action-oriented communication for their clients.
  • Lead generation and corporate communication: We combine thoughtful content marketing with targeted campaigns to attract new clients and strengthen existing relationships.

Results

Umbau has become an essential extension of the Nova Reperta team. Thanks to our ongoing support, Nova Reperta not only met its recruitment goals but also achieved a stronger market position. Through strategic, creative, and hands-on marketing, Nova Reperta continues to grow without losing its unique character.

The recruitment campaign generated 91 applications, with 51% coming directly from ads. In addition, the strengthened brand positioning resulted in a 20% increase in business leads within six months. Digital campaigns achieved 117,740 impressions and a CTR of 1.02%, well above the industry benchmark.

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Where Umbau Made the Difference

Umbau fully integrated as an extension of the Nova Reperta team. By combining strategic marketing, creative storytelling, and hands-on execution, we strengthened not only their employer branding but also Nova Reperta’s overall market position.