Partena: effective B2B communication with impact

Partena Professional supports companies with salary optimization and HR services. But how do you clearly convey these complex topics to CEOs, companies, and SMEs? Umbau developed strategic and creative marketing tools - from an animated video to a sales presentation and direct mail - to ensure Partena’s message reached the right audience effectively.
Klant
Partena Professional
Sector
Service Provider
Tags
Creatief concept
Lead generation
Mockup video of Partena Professional on screen, created by Umbau for a dynamic and professional brand identity.

Approach

  • Animated video: Fast Lane, clear and dynamic
    Partena launched Fast Lane, a new online tool for businesses, though their visual identity was still in development. Umbau created a fresh animated video in three languages (NL/FR/ENG) that respected the existing brand identity while giving it an immediate update. Despite limited brand guidelines, we quickly reached consensus on the visual style and wrote a clear script with minimal input, thanks to our market knowledge.
  • Sales presentation: Powerful and persuasive for SMEs
    Partena’s original sales presentation included input from various sales teams and experts but lacked structure and a compelling narrative. Umbau translated this content into a visually appealing and strategically sound presentation, enhancing the message and offering the sales team practical support during client conversations.
  • Direct mail for CEOs: Impactful lead generation
    Market research showed how many organizations were missing out on efficiency gains by overlooking salary optimization: a message that resonates not just with HR professionals but also directly with CEOs. To reach this target group effectively, Umbau developed a targeted direct mail campaign, including copywriting, UX optimization for the landing page, and full handling of the postal drops. From envelope and gift selection to the right tone of voice, we managed the entire process.

Results

Thanks to a smart, multichannel approach, Partena received a fresh and impactful communication strategy that strengthened lead generation and elevated their sales support. CEOs were reached directly, sales materials were optimized, and the Fast Lane tool was introduced dynamically with a future-ready visual style.

Moodboard video voor Partena Professional, gecreëerd door Umbau, met een inspirerende visuele stijl en strategische merkpositionering.
Partena Professional video weergegeven op een smartphone, ontworpen door Umbau voor een moderne en mobiele merkervaring.
Mockup video van Partena Professional weergegeven op een scherm, ontwikkeld door Umbau voor een dynamische en professionele uitstraling
Partena Professional promotievideo op een digitaal scherm, geoptimaliseerd voor een impactvolle merkbeleving."
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Where Umbau Made the Difference

With fast delivery, strategic insights, and hands-on support, Umbau ensured that Partena received clear, high-converting communication tailored to their audiences. Whether it was a video, presentation, or direct mail, we brought structure, creativity, and impact together in one powerful approach.

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