Living Tomorrow: A strategic marketing partner for long-term impact

Living Tomorrow was preparing for its next big leap: a bold expansion into a fully-fledged innovation campus centered around the iconic “House of the Future”. With ambitions growing and visibility needed across business, tech, and government stakeholders, the question became: Who could help structure, scale, and future-proof their marketing? Enter Umbau. As an embedded strategic partner, we helped position Living Tomorrow not just as a place, but as a platform for innovation.
Klant
Living Tomorrow
Sector
IT & Tech
Tags
Content marketing
Lead generation
Visual representation of Living Tomorrow’s new brand positioning — modern, future-oriented, and innovation-focused.

Approach

Our role wasn’t limited to consulting — we became part of the team. From boardroom to brand room, we steered strategic direction and hands-on execution.

1. Strategic marketing foundation

We sharpened the Living Tomorrow brand positioning — clarifying how it connects innovation, technology, and real-world challenges. The new message was bold, accessible, and future-oriented.

2. Partner ecosystem marketing

Umbau helped launch and nurture Living Tomorrow’s partner program — supporting existing partners with custom marketing initiatives and attracting new ones through clear value storytelling.

3. Content engine for visibility

We rolled out a targeted content strategy across channels and audiences:

  • Social media content
  • Partner-focused brochures
  • Blogs, articles, and gated resources
  • Always tuned to business relevance and accessibility

4. Launch event orchestration

We proudly led the full marketing and communication for the three-day launch of the new campus. From program design to partner activations, press strategy to neighborhood engagement — the opening became an immersive experience that set the tone for the future.

5. Website redesign

A future-forward story needs a future-ready platform. We rebuilt the website from the ground up — structuring content around clear functions, audiences, and calls to action that reinforce Living Tomorrow’s role as an innovation hub.

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Results

This long-term partnership did more than just reposition a brand — it strengthened Living Tomorrow’s marketing reflex, internal collaboration, and external presence.

  • We reported directly to the leadership team
  • Maintained daily contact with stakeholders across the organization
  • Proactively supported both strategic planning and real-time marketing execution

Where Umbau Made the Difference

  • Strategic foundation
    We helped evolve the Living Tomorrow brand for a broader audience — while preserving its distinctiveness as a “love brand.” We also developed their multi-year marketing strategy and budget planning.
  • Future-proof identity
    By modernizing the visual identity — sleek, vivid, and accessible — we delivered a brand that feels both professional and innovative.
  • True team extension
    Because we knew the organization inside-out, we could act fast, think ahead, and execute with impact. Strategy and operations — aligned and integrated

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