TomorrowLab: Strategic marketing support for future-driven growth

TomorrowLab is not just in the business of predicting the future — they help organizations shape it. Their unique mix of strategic foresight and actionable roadmaps delivers real innovation. But in a crowded landscape of trend reports and buzzwords, the question became: How do you stand out as a credible and actionable partner in innovation? That’s where Umbau came in: to refine the story, structure the strategy, and activate the voice of TomorrowLab across the digital space.
Klant
TomorrowLab
Sector
Innovation
Tags
Content marketing
Expertise as a service
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The Challenge: More than just future scenarios

TomorrowLab’s strength lies in translating complex ideas into meaningful direction. But their communication had to evolve to match that promise — with content that was:

  • Clear and accessible, without sacrificing depth
  • Distinctive, in a sea of innovation consultants
  • Action-oriented, so clients see them not just as thinkers, but as doers
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Approach

Our collaboration focused on sharpening the core message and building a marketing engine that turns expertise into visibility and leads.

1. Positioning & Storytelling

We defined a compelling value proposition: TomorrowLab delivers future strategy that leads to action. No vague trends, but actionable guidance. This narrative powered a refreshed content strategy and brand message.

2. From Thought Leadership to Lead Generation

TomorrowLab had strong insights — but lacked a structured marketing reflex. We built that engine by:

  • Hunting for stories inside the organization
  • Launching a continuous stream of content via blogs, webinars, events, and lead magnets
  • Introducing smart formats: combining quick hits (short, actionable tips) with deep dives (long-form expertise)

3. A Digital Experience that Converts

We restructured TomorrowLab’s website to clarify their value and boost user engagement. Key improvements:

  • Clearer user journeys: helping visitors quickly find relevant services and cases
  • Impactful cases & testimonials: making the outcomes of innovation tangible
  • Smart CTAs: encouraging workshop signups and discovery calls
  • First lead gen campaigns: e-books with automated follow-ups

Results

Umbau helped TomorrowLab build a mature marketing reflex that connects strategy to execution. Sales and marketing now work hand in hand. The organization holds a sharper market position, supported by a content system that both informs and activates.

Where Umbau Made the Difference

We brought structure, story, and scale to TomorrowLab’s innovation message. By embedding marketing deeply into the organization and balancing clarity with credibility, we turned complexity into clarity — and insights into real momentum.