How LinkedIn can become a powerful channel for entrepreneurs

1. The power of B2B content

On LinkedIn, content is still king. The platform is perfect for sharing insights, knowledge and sparking real conversations. Want to go all-in? Post directly on the platform — no need to send people off-site. LinkedIn loves content that keeps users inside the ecosystem and rewards it with higher reach. Don’t just chase leads — build authority, and the rest will follow.
Mix it up. Use video. Try long-form posts. Avoid the monotony.

💡PROTIP: DWELL TIME MATTERS
The longer someone stays on your post, the better your reach. Posts with 2,000 characters or multiple images tend to perform better. Keep your content sticky!

2. LinkedIn newsletters

Newsletters are back — and LinkedIn nailed the timing. You can now build a subscriber base and regularly share insights without needing email addresses.
Each time you post a new edition, followers get notified via email and in-app. It’s a golden opportunity to escape the endless feed scroll. Build a niche community and increase your impressions dramatically.

💡TIP: Combine newsletter content with exclusive email updates to encourage dual subscriptions. It’s all about segmentation and content architecture.

3. LinkedIn Sales Navigator

Looking to reach decision-makers with laser focus? Sales Navigator helps you build lead lists, track updates, and act fast when opportunities arise.
It’s not for everyone — the price tag makes it better suited for pros and teams with mature CRM systems. But if you’re ready, it’s powerful.

4. Network like it’s pre-COVID

LinkedIn is all about connection quality — not quantity. Act like you’re at a networking event. Be personal. Comment, like, engage.
And don’t just “share” a post. Add your take. Make it yours.

💡PROTIP: GROW YOUR COMPANY PAGE
Every month, LinkedIn gives you a new batch of credits to invite your personal contacts to follow your company page. If they accept, you get the credit back. Win-win.

5. Advertise with eagle-eye precision

LinkedIn allows you to target based on job titles, industries, and company size. It’s gold for B2B.
AI can help generate copy and visuals, but human fine-tuning is essential. Test everything: A/B variants, button copy, landing page vs. LinkedIn form.
One of our tests showed a 56% lift in conversions using a native LinkedIn form.

6. Don’t forget the “social” in social network

Ask questions. Start discussions. Take a stand. That’s what drives engagement — and engagement fuels the algorithm.
Your post is tested on a small group first. Comments in the first hour? That’s your ticket to wider reach.

Join LinkedIn groups. Connect with new people. Share insights. Be real. That’s where the magic happens.

Ready to take LinkedIn to the next level?

Have questions or thoughts after reading this? Want to share your experience or discuss your strategy? Reach out to Bernard, there’s always room for a meaningful conversation.
No time to do it all yourself? Umbau is just one click away.